ArtisTree By Lacey Schmitt

Web Design & Development

Lacey Schmitt is a Chicago-based artist and crafter originally from Plainwell, Michigan. Her arrival in the city marked the beginning of her creative journey to become a successful, all-round artist. Not only is Lacey Schmitt a superb painter, she has an arsenal of artistic skills that range from jewelry crafting, crocheting, to ceramics. With passion and dedication of perfecting her craft, Lacey will stop at nothing to make her mark on the world.

The beginning of the design process began with an existing logo. The logo was converted into a vector shape, strokes were improved, and color was refined. The next step was creating a basic layout of the website on paper where the Home, About, and content pages were planned out. The second draft was created as a digital skeleton based on revisions of the first phase. Elaborations were made on page structure and content placement. Once all the details were approved, colors, font choices, and sample content were factored in for the third draft.

There were minor changes in the third phase, but shortly thereafter, I began coding the web pages. WordPress was used in the creation of the content pages so that the client may upload her own work. I created a custom WordPress theme so that the overall appearance of the entire website was consistent. Once completed, there were many other aspects that were taken into account such as search engine optimization, image optimization, social media, eCommerce (Etsy), widgets, and page effects that made the user experience more seamless.

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